Modernising existing buildings is one of the most crucial steps towards a sustainable future in the construction industry. The REWE MEET & GREET project at the REWE Headquarters Region West in Hürth close to Cologne, Germany is a prime example of how a space from the 1980s can be transformed into a modern, flexible, and inspiring environment.
The goal was not only to redefine functionality but also to create a prestigious and inviting atmosphere. Under the motto “Meet & Greet”, the redesigned area now features individual themed zones for meetings, coworking, and events. Flexibility and sustainability were at the heart of this transformation, ensuring the space remains adaptable for future needs.
A Bold & Dynamic Aesthetic
To enhance the urban character of the space, the suspended grid ceiling was removed, exposing the ribbed structure and increasing the perceived height of the room.
A key design highlight is our Liquid Line luminaire, produced and installed in the shape of a Carrera racetrack. Project Manager Thomas Bitz from REWE deliberately chose soft, organic, yet dynamic forms to contrast with the linear architecture of the room. The curved flow of the Liquid Line breaks the strict geometry of the space, adding movement and energy while reinforcing the project’s modern and flexible concept. More than just a lighting element, it acts as a visual guide, drawing the eye upward and emphasizing the spaciousness created by the exposed ceiling. The interplay of light and form ensures an engaging spatial experience, while the adaptable illumination settings create different atmospheres tailored to meetings, coworking, and events.
Sustainability Aspects
- Repurposing & Adaptability – Transforming an existing structure instead of building anew significantly reduces environmental impact. The flexible spatial concept ensures long-term usability.
- People-Centered Design – Diverse seating options and adaptable zones enhance well-being and promote interaction.
- High-Quality, Sustainable Materials – Woven textiles, flooring with high recycled content, and low-energy lighting solutions contribute to an environmentally responsible design.
- Employee Involvement – The redesign process was carried out in close dialogue with REWE employees, ensuring that their needs and preferences were fully integrated into the concept.
A special thank you to Christoph Willim from Lightnet for his excellent project support, and to the entire Lightnet team responsible for the design and production of the Liquid Line.
Our heartfelt congratulations to Thomas Bitz and the REWE Markt GmbH, brandherm + krumrey, and the entire project team for this outstanding achievement!
